Playbook

Success is never guaranteed, but failing to plan is planning to fail. We start every new project by immersing ourselves in the product–from the potential customers and pain points to competing solutions and the business case for yours. Camber’s Product Immersions help find successful paths through the weeds of product development.

The gap between what you could do and what you should do is vast. Camber’s Feature Value Framework is a structured approach to analyze and optimize digital product plans towards outcomes that will be valuable to both your business and your customers.

Too many early product versions stop at being merely functional. We believe truly great products–even “minimum viable” ones–also emphasize reliability, usability, user experience, and aesthetics to create delightful customer experiences.

We believe that delightful digital products are best made in small, fully functional iterations–each capable of solving increasingly complex customer use cases. Each iteration allows us to take another small step in the right direction based on user feedback gathered along the way.

We believe that time-boxing is an effective way to plan investments and organize features that are selected for design and development. For digital products in active feature development, we time-box effort into two-week “sprints” and four-week “cycles” comprising strategy, design, building, testing, and release.

Unlock the full potential of your technology landscape with a comprehensive technical inventory and audit, ensuring informed product strategy decisions and maximizing business success.

When we’re redesigning a digital product or creating a new one for an existing brand, we start our Product Immersion with an understanding of what’s working and what’s not in your existing brand and design system to understand our UX/UI objectives and guardrails.

When we’re taking over or creating new digital growth campaigns, we start our Product Immersion taking stock of your existing MarTech platform, assets, and brand and analyzing your digital marketing health metrics to establish baselines, pain points, and targets for our growth efforts.